Apr 24, 2022
In Business Forum
The elements of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have completely Norway Phone Number List changed. Driven by trends like visual search and voice search, the reach of the industry has expanded and evolved into something more dynamic. This responds to a real consumer need. According to a report by 74% of shoppers report that text search is insufficient to Norway Phone Number List find the products they want. It's no surprise that Gartner research predicts that by 2021, the first brands that have redesigned their websites to support visual and voice search will increase digital commerce revenue by 30%. Through visual and voice search, marketers can engage more meaningfully with their audience at every stage of their buying journey. It means moving beyond the static websites of yesteryear to more interactive experiences that can be viewed anywhere, anytime, on any device. Sensory research Search visibility is always important, but the concept of “ranking” is hard to pin down when you Norway Phone Number List consider the proliferation of Internet of Things (IoT) devices and machine learning algorithms that refine search results. Search results. Branded content should be relevant to a query, but those queries become more specific and contextual; relevance must be combined with usefulness for the Norway Phone Number List time being. Driving these changes are two trends revitalizing the search industry: visual search and voice search. While these are related and can be grouped under the Norway Phone Number List umbrella of “sensory research,” they are separate disciplines with different implications for search marketers. For those who engage early by implementing technical best practices and adapting SEO strategies, they represent some of the major digital marketing opportunities for years to come. Visual search For many years, Google has provided the ability to upload an image or an image URL to Norway Phone Number List generate a search engine results page (SERP) in the Google Images search toolbar. The next generation of visual search turns a smartphone camera into a visual discovery tool. It can use an image as a search query, allowing consumers to search for styles and objects they would otherwise struggle to define.