Jul 23, 2022
In Business Forum
An SEO audit should be standard procedure. This gives you a better understanding phone number list of where your website currently stands and allows you to improve your overall performance to rank better. Plus, it lets you catch mistakes before they do real damage to your position in the SERPs. Typically, an SEO audit should be done either at the phone number list start of a new term or at the start of a new project. Why so often? Because Google is constantly changing its algorithm, you should be aware that what worked for you last year might not work for you this year. Not only that, but your rivals are in the phone number list race to rank better than you. As things change and your competitors climb the rankings, you need to perform a regular SEO audit in order to stay on top of your game. Of course, performing an SEO audit can seem overwhelming . You've already worked so hard to improve your rankings so far, and now you need phone number list to do a real audit. If you're not sure where to start or what exactly you need to do, we'll walk you through how to perform a full SEO audit for your website. Start an exploration The crawl is usually how all SEO audits start. The phone number list good news is that there's not much you need to do to perform a scan. All you have to do is pick a tool and let it do the hard work for you. The whole point of a crawl is to catch any errors that affect your SEO efforts. These errors can range widely and include redirects, duplicate content, incorrect keywords, unlinked pages, and broken links. Basically, the phone number list whole panoply of badly done SEO. Troubleshoot issues on the page Once you've done an analysis and reviewed the phone number list results, there are things you need to focus on, like on-page SEO optimization. Headings and title tags You need phone number list to check that your headers and title tags are properly optimized and that there is no duplicate content. For pages and title tags, you should review each one to make sure they are actually relevant to the phone number list content itself. A title tag should be no longer than 60 characters. Meta descriptions do not affect rankings, but they are still important because you can use this description to attract a phone number list customer when they scan the SERPs. A good meta description is compelling and tells the user what it is about and therefore why it is useful to them. Hierarchy The phone number list next on-page task you need to do is to organize your content with a clear hierarchy. Without a clear hierarchy, Google will struggle phone number list to crawl your website and index it for search. For a stronger and clearer hierarchy, make sure your website's subsections and main sections are all just a few clicks away from your homepage. Your homepage should link to the main sections phone number list of your website, which in turn should link to your subsections. Your entire website should be linked and its hierarchy should be clear to Google. Location of keywords Another on-site SEO issue that can affect your rankings is keyword placement. Your main keyword should be placed in the phone number list first 100 words of any content you post. This helps Google determine the purpose of your content. Of course, a main keyword should be phone number list used more than once in all content, but it shouldn't be used too often. If so, Google will penalize you for keyword stuffing.