Apr 28, 2022
In Business Forum
Third-party cookies are an absolute Country Email List godsend. But media parties may have gone a bit too far in collecting data from users. Among internet users, resistance to the idea that their surfing behavior is being tracked is growing and privacy is increasingly Country Email List becoming a hot topic. For example, if I express my interest by surfing on a non-Profit's website, I am little aware that Facebook, Google and other advertising networks are also notified of my visit to this website. Then when I see content based on my surfing behavior, you may ask yourself how Country Email List morally responsible it is to continue collecting data like this on a large scale. Google, Apple and Microsoft are also feeling the Country Email List hot breath of privacy legislation and GDPR on their necks. They have therefore decided to block third-party cookies. Also read: Google Analytics suffers damage: is it time to abandon Country Email List ship? Obfuscation of data is lurking For you as a marketer, this makes your target Country Email List group targeting and the insight into your target groups less sharp. In practice, this means that your Analytics figures become cloudy: for a larger part of your web traffic, it becomes more difficult to trace the source Country Email List and the conversions. clouding of data In addition, your audience targeting will become less specific than you are used to at the moment. Think of the target groups that. Facebook places people in based on their Country Email List monitored surfing behaviour. Or the custom intent target groups that Google defines, allowing you to target your competitor's website visitors: it all becomes less clear. Your reports become less Country Email List accurate due to browsers that increasingly block third-party cookies. And with the announcement of Google Analytics breaking the GDPR rules, Analytics data may become even less accurate. Only: the Analytics reports do not show which data is missing. And therein lies the danger of unnoticed Country Email List clouding. This is how you prepare yourself for the phasing out of third-party.