Apr 10, 2022
In Business Forum
Have you ever been sold by words? Think about it. When shopping online, you've probably read something so clever, so funny, so relevant, something that just made sense . You may have nodded a little, then… Click. To download. To buy. That, my friends, is called high-converting copy. And there are few places on your website where having high-converting copy is more important than on your landing page. Don't get me wrong, all content on your website is important. But just as different pages serve different purposes, so do different types of copy. The copy on your homepage serves to grab your audience's attention and keep them around. Your product descriptions are meant to educate your audience about what you're selling and get them to click the "Add to Cart" button. The employee email database way your About Us page is written determines how people perceive your company's history and culture. As for dedicated copy for high-converting sales funnels, like landing pages? The goal of writing landing pages is to entice visitors to stay, send an email or two, make a purchase, or do anything that qualifies as a “conversion” for you. It's there to get someone to take the desired action that paves the way for your business success. He is there to convert. It bridges the gap between prospect and customer. That's why it's so crucial to your marketing and sales strategy. Good copy can make or break your sales funnel. Luckily, it's perfectly possible to turn your landing page copy into high-converting copy, if you're willing to put in the work. The process is more complicated than a simple solution (as some articles promise), but it's less complicated than hiring a consultant or an agency. Whether you're building new landing pages or looking to optimize existing copy on your pages, this article can up your game and help you increase conversions. Landing Page Writing: How to Create High-Converting Copy When I first created my company's website and wrote copy for my email landing page (with the goal of capturing emails as a conversion), I wrote what I thought at the time which sounded best. The words reflected what I thought was attractive and alluring for my business. And what I ended up with was the hype. Over-the-top copy that barely considered my brand, audience, and page design. See, there's so much more to high-converting copy than the words themselves. There are a lot of moving parts when it comes to sales funnels, and copy is just one piece of the machine.