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hmmhasany4510
Apr 10, 2022
In Business Forum
The picture above shows the size of each market; the picture below shows the markup rate of each link. Many single-point links are in the process of industrial upgrading and exploration, and they are also a wave in the new retail wave. Although platform-type opportunities are difficult to appear, single-point value is difficult to be replaced. 1. Raw material processing to garment production end From the processing of raw materials to the production of garments , the extreme dispersion and multi-layered information at both ends is a standard two-sided market. The fabric and accessories factory needs to determine the stability of incoming materials, and the garment factory also needs to determine the stability of the fabric and accessories. There is a platform-type opportunity to make the overall efficiency higher through information matching. Proprietary trading platforms can also use technology and industrial chain to win in the overall efficiency competition. The challenge facing this link in the future is that the production side of surface accessories is relatively SKU concentrated, and it is sms marketing service less dependent on manpower, and the degree of mechanization and industry concentration are steadily increasing. More importantly, the upstream corresponding to the downstream may become more and more fixed, the sources of raw and auxiliary materials corresponding to a single garment factory tend to
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hmmhasany4510
Apr 10, 2022
In Business Forum
possible situations for the relationship between the three, but you will find that in either situation, it is difficult to achieve the ideal state, and it is always "two highs and one low". Situation 1: Large-scale production, high sell-out rate, inevitably low rate of increase Zara and Uniqlo's regular-price sell-through rates are above 80%, while the mark-up rate is only 2.5 times. Zara relies on its powerful back-end system to master the sales data of terminal stores, and feed it back to the company headquarters in real time to cooperate with self-operated factories and external cooperative suppliers in timely production and replenishment. Uniqlo relies on its extremely cost-effective, minimalist SKU to bring mass production. Situation 2: Large-scale production and high mark-up rate, resulting in a low sell-through rate For most Chinese clothing brands, the markup rate is more than 6 times, the brand shipment efficiency is low, and the full-price sell-out rate is less than 40%. La Chapelle, once known as the Chinese version of Zara, blindly expanded its product line and had more sms marketing service than 20 sub-brands at its peak, resulting in a large inventory accumulation and low capital turnover. Scenario 3: High sell-out rate and high mark-up rate, which will bring inefficient production capacity
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hmmhasany4510
Apr 06, 2022
In Business Forum
"Zero fee" is the first bonus that Douyin offers to attract merchants, and it also allows restaurants to give more benefits to consumers. The reporter found that a luxury seafood buffet that sells for 338 yuan on Dianping is only 331 yuan on Douyin ; a 92-generation 100 Japanese food voucher is only 90 yuan on Douyin. "According to my observation, Douyin's group orders are the cheapest among all platforms." Chang Dafu said. Douyin also shows its "careful machine" in the choice of merchants, and online celebrity stores and chain stores are their first choices. The owner of Zhuangshi Longxing Crab Noodle Road, a 22-year-old Shanghai brand, told reporters that Douyin would invite Relatively speaking, those less well-known restaurants often need to invite experts to visit the store by themselves or through a third party. Of course, merchants were not without concerns about choosing Douyin at first, but Douyin's traffic and user base advantages made them willing to try. "During the cooperation, we tried to take cost-effectiveness as the starting point. Coupled with the promotion of Dafu Chang and other celebrities, we have indeed achieved a sharp increase in sales and a surge in traffic. The customer base that comes through Douyin sms marketing service is indeed relatively young. , but know more about products than expected, have stronger spending power, and have more pursuit of products . " Vivi, the owner of C&R Spanish restaurant located in the Bund Lihe Yangxing, told reporters.
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