Colors influence how a consumer will view the personality and representation of the brand so it’s important to understand the colors that showcase your brand, to make sure you make the best first impression you can.At Bold x Collective, our team specializes in brand development and marketing. We thoroughly understand the importance of color psychology and its representation in marketing and branding. With every branding project we pursue, color theory is one of the key components we focus on as an agency.Let’s take a more in-depth look at what color psychology is, and how you can use it in marketing and branding.What Is Colour Psychology?Color psychology is the study of how colors affect human emotions and behaviors.
When it comes to your consumers, color psychology will impact their impression of your brand, whether you are launching a new business, B2B Email List pursuing a rebranding project, or even creating marketing assets.Many believe that colors can evoke certain emotions that are linked to memories that we have of those specific tones throughout our lives. For example, many individuals that have swum in the ocean find it calming, hence blue is often associated with feelings of tranquility and stability. Also, when it comes to looking at the yellow sun, we tend to feel warmth and peace. Also, check our article about, the science of shoppers psychology as for some related information.How Does Colour Psychology Tie In with Marketing and Branding?An effective marketing campaign will create a connection between your brand and the consumer. This can build brand awareness and loyalty.
As a brand, this information is valuable, and you want to ensure you have a strategy behind the colors you want to use to connect with your target audience and inspire them to connect with your brand.Understanding the psychology behind colors and using the right ones for your brand will help you build your audience and drive conversions.Colours Will Help You Build a Memorable BrandColour is a powerful tool when it comes to branding. Consumers can identify a brand just because of its logo.For example, when you see Coca-Cola with its red color, you will immediately know what the brand is, because that is their consistent color. When you see the M from McDonald’s, you’ll instantly know that it is the McDonalds logo – the happy, kid-friendly place.Colours Can Improve Your Conversion RateDid you know colors can help your audience act?Have you ever noticed that when there is a red light, you stop, and when there is a green light, you go? Human behavior is programmed to respond to color.By putting thought into choosing the right colors, you can drive your viewers to become customers. Many advertisers like our team at Bold x Collective have performed A/B testing, which has shown that the color of a button on a website can increase conversions. In a test by HubSpot, they said that changing the color of their button increased their conversion rate by 21%.Now let’s take look at the different colors a