First, does your team know why you need stories? Have you explained exactly what you are looking for? Storytelling as a concept may seem abstract to non-marketers, so define what you mean and give them specific story categories and examples. Then they will have a clear view of how stories are integrated into your marketing efforts.Take advantage of in-person opportunities when you have a captive audience, like company-wide meetings or service statuses. Create buy email list a brief pitch that outlines your storytelling strategy and ask your leadership team for support. If your colleagues see executive buy-in, they won't view it as a stunt from the marketing team.
Take advantage of internal toolsConsider how you can insert brand storytelling into various messaging apps or communication platforms that teams frequently use. Dave Lastovskiy, Director of Marketing at Bus.com, shares, “We've created a channel [Slack] to highlight any particularly interesting organizations that are taking advantage of our service. This buy email list allows us to have daily conversations about specific opportunities between departments. »Meet your colleagues where they already are. To make the process easier for your internal marketing team, you can even automate the process using email or various apps. Set up an automated email distributed on a regular cadence (monthly, quarterly, etc.) across the company that links to a survey and includes all incentives.Michael Alexis.
Director of Marketing at Museum Hack, uses Zapier integrations. He elaborates: “We have automated the internal story inspiration process. The best example buy email list of this process is that we use an automation tool, Zapier, to post a message on our company bulletin board several times a month. Messages include simple prompts. like: "@salesreps Have we had a great customer success story lately? Fill out this form and marketing will write a case study!" We have found that this process works well because it does not rely on memory or continuous effort; it just happens." Take every opportunity to insert your brand storytelling requests into everyday conversations.