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Personalized ads offer great potential for quality ads. Yet when it comes to the simple things, marketers are often hesitant to use feed-based personalization's – the implementation Industry Email List costs seem to outweigh the benefits. At SMX Advanced Europe, I presented a new approach to personalized ads that combines the benefits of feed-based personalization with the simplicity of IF functions. As a result, ad personalization becomes much more accessible, making Industry Email List it something that can be part of your day-to-day account management. The Disadvantages of Feed-Based Personalized Ads
Despite its benefits, feed-based ad personalization is a relatively complicated matter for several reasons: Content in two places: Your content split between an Industry Email List ad and a data feed is the fundamental Industry Email List problem with personalized ads. Their configuration requires additional steps to configure the data flow. It also requires knowledge about business data flows in the first place. Flexibility: Ad content and feed content should be coordinated in order to harmonize. This means you should use templates that govern what goes where and how much space there is for each item.
This severely limits your flexibility to freely create ads. Rating: For ads, many metrics are available in the interface. For feed items, there is little data available - and no Industry Email List way to segment that data. More importantly, you don't get any data on the behavior of a particular ad in combination with a particular row in your data feed. Optimization: Ad optimization is simple: you just need to create a new ad and the system will test it against others. With content in a data feed, rotation Industry Email List and optimization are simply not part of the package. All of these problems can be overcome by investing more time.