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2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry Buy Bulk SMS Service they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline Buy Bulk SMS Service of subject matter expertise. This year was different. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” but for the purposes of this article, I’ll refer to as “No way?!”
Read on to learn about all the amazing contributors and ideas of the past year that blew my mind or delighted me. Virtual reality and a sit-down with Buy Bulk SMS Service author of The Martian (February 2017) We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. No longer the domain of ultra-early adopters and video gamers, virtual reality and augmented reality took Buy Bulk SMS Service off in 2017 … and Sarah was the perfect guide, helping us understand the possibilities and limitations of VR and AR. She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm.
The world is no longer flat. The internet is fast becoming a place you step inside. Saragossa virtualization TO TWEET Also in February, I was delighted to interview Buy Bulk SMS Service Andy Weir, author of The Martian. We talked in Las Vegas just before his touching keynote talk at the ICC conference. Andy spoke poignantly about the deep challenges of being a full-time Buy Bulk SMS Service creative, and the lessons marketers may learn from his own journey. Among other nuggets of wisdom, he explained that marketers focus too much on the sale and, in doing so, lose sight of the power of a well-told story. Marketers focus too much on sale. They lose sight of power of well-told story,