"Zero fee" is the first bonus that Douyin offers to attract merchants, and it also allows restaurants to give more benefits to consumers. The reporter found that a luxury seafood buffet that sells for 338 yuan on Dianping is only 331 yuan on Douyin ; a 92-generation 100 Japanese food voucher is only 90 yuan on Douyin. "According to my observation, Douyin's group orders are the cheapest among all platforms." Chang Dafu said. Douyin also shows its "careful machine" in the choice of merchants, and online celebrity stores and chain stores are their first choices. The owner of Zhuangshi Longxing Crab Noodle Road, a 22-year-old Shanghai brand, told reporters that Douyin would invite
Relatively speaking, those less well-known restaurants often need to invite experts to visit the store by themselves or through a third party. Of course, merchants were not without concerns about choosing Douyin at first, but Douyin's traffic and user base advantages made them willing to try. "During the cooperation, we tried to take cost-effectiveness as the starting point. Coupled with the promotion of Dafu Chang and other celebrities, we have indeed achieved a sharp increase in sales and a surge in traffic. The customer base that comes through Douyin sms marketing service is indeed relatively young. , but know more about products than expected, have stronger spending power, and have more pursuit of products . " Vivi, the owner of C&R Spanish restaurant located in the Bund Lihe Yangxing, told reporters.